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The Stage

Business challenges seem to come in jumbo sizes. Included among the challenges businesses face today are addressing the needs and wants of “Generation Y” employees, growing carbon footprint requirements, the worldwide credit crunch, and simply trying to compete in an increasingly fierce global market. In this day and age, it is more important than ever to have a corporate culture that can respond quickly and effectively to a rapidly evolving world.

 Corporate culture casts its influence over every part of a company, including its employees, its management, and its customer relations. Corporate culture extends to the type of products and services offered, production methods, marketing practices, advertising, and the quality of its services. Since corporate culture influences all activities within an organisation, it can determine, ultimately, the organisation’s success or failure. Corporate culture is “the underlying soul and guiding force within an organisation that creates attitude alliance, or employee loyalty. A winning corporate culture is the environmental keystone for maintaining the highest levels of employee satisfaction, customer loyalty, and profitability.” [1]

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