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Best Practice Case Study - Sample
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Case study: Customer Listening Posts in a service organisation
To get a better fix on customer satisfaction Ceridian Corporation, a US provider of human resource solutions, initiated a variety programmes and practices designed to enhance its customer listening efforts. The company:
1. Established customer advisory boards (CABs), comprised of customers, which met in person at least twice yearly, and by phone at least three to five times yearly, to provide the company with feedback on all aspects of services and support.
2. Measured customer satisfaction to gauge the loyalty of..
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