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3.4 Customer Engagement through Social Media
Source: BPIR.com, New Zealand (date of information: 2014)
Link (PDF): Yes Bank India Application 2014
Link (video): Yes Bank 2014
Application/Key learning points: India’s Yes Bank was named runner-up for the 2014 edition of the International
Best Practice Competition. The Yes Bank project successfully used social media (Facebook, Twitter, YouTube, Google+, and LinkedIn) as a key channel with which to engage its customers. Yes Bank is India’s most influential bank in terms of social media, and has more than a million followers on Facebook. As a result of its strong customer engagement, the bank has been able to tweak its products and services to serve customers better and increase its client base.
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