This is a comprehensive tool which enables any individual or team to evaluate their existing strategy or to explore a specific problem or opportunity. Central to this self assessment is the evaluation of the importance of the following intangibles: Relationships, Knowledge, Leadership and Communication, Culture and Values, Reputation and Trust, Skills and Competencies and Processes and Systems. Against a carefully selected range of real business issues: Current and Future Markets, Products and Services, People, Innovation and Change, Strategy, Planning and Execution, Finance and Investment, and Risk, Reward and Uncertainty.

Source: Department of Trade and Industry (UK) 

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