Posted by Dr Robin Mann, CEO, COER Limited and

Listen to this great interview, click here, with Professor Mohamed Zairi by Józefa Fawcett on JFI Radio.

Professor Mohamed Zairi has been a thought leader in the quality profession for over 30 years. His strength has been to have a broad-based view of quality (centred on TQM and business excellence) and a deep understanding of current business trends and challenges from which he can prescribe relevant and often innovative quality-based solutions.

Indeed, Professor Zairi was a great inspiration to me when I was undertaking my PhD on Total Quality Management between 1988 and 1992. I could always count on Mohamed being at the forefront of the field and sharing new concepts and techniques for business improvement. His early books and practitioner guidelines on TQM-based performance measurement: practical guidelines and Competitive benchmarking: an executive guide were must reads and made the quality profession an exciting profession to study and work in – quality was placed as central to business success.

Prof Zairi

Professor Zairi has written over 50 books many of which are shown on the website.

His most recent book is “Deep in Crisis – The Uncertain Future of the Quality Profession”.

Deep in Crisis
Whilst Professor Zairi recognises that the quality profession has been slow to respond to a fast-changing business world he provides many insights, opportunities and solutions to how the quality profession can provide a leading role in addressing today’s and tomorrow’s challenges. With chapters as diverse and relevant as “The Quality of Business Model Innovation”, “The Quality of Happiness”, “The Quality of Agility”, “Managing Disruption Through the Power of Engagement” and “Out of the Deep Crisis – The New Quality DNA” this book may yet get “quality” back into the business mainstream.

Listen to my review of the book which I provided for the book’s launch in 2017. Apologies for looking a little dishevelled!

To order the book contact: Ranjana Mishra,

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