Dubai Electricity and Water Authority (DEWA)’s benchmarking team was awarded TRADE Benchmarking Proficiency with Commendation (7 Stars) by the Dubai Government Excellence Program (DGEP) and Centre for Organizational Excellence Research (COER). This chapter describes the benchmarking team’s project and achievements for each stage of the TRADE Methodology. DEWA launched the EV (Electric Vehicle) Green Charger initiative in 2014 to support the Dubai Carbon Abatement Strategy 2021, and to promote sustainable transportation in Dubai by encouraging the Dubai public to switch from high emission internal combustion vehicles to zero-emission electric vehicles. The Emirate of Dubai has a target to have approximately 32,000 EVs and hybrids on Dubai roads by 2021 (2% of vehicles). DEWA has provided over 4,000 MWh of free electricity as an incentive for EV customers through its extensive public charging network. It has achieved a 1:2 ratio between EV chargers to registered EVs in Dubai through more than 350 public EV charging outlets.

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
14.2.4 Conduct best practice/ process benchmarking
15.2.3 Product performance e.g. quality/delivery/value
15.2.4 Service performance e.g. quality/delivery/value
15.6.13 Innovation, technology & flexibility
3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept
3.2.5 Involve stakeholders in innovation & product/service development
4.1.1 Identify market segments & target customers

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