Aim (the purpose of the project) To build a robust foundation for effectively promoting and marketing Shams Dubai strategic initiative, in line with applicable best practices genuinely and adequately adopted throughout the initiative life span (up to 2030) with a noticeable improvement in the effectiveness of tools and techniques applied, to increase the customer awareness (from 55% to 85% after improvement), their interest (from 65% to 85% after improvement and enquiries from 108 to 200 after

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