Gulf Rubber Industries – UAE – International Best Practice Competition – 2022 (Innovative Product Development)

Innovative Product Development The improved process provides use the leverage to interact with the customer and understand their concerns on how can the product be improved. The revised process approach also provides our customers with better-improved solutions in terms of product life cycle and better performance. The new product development process map is designed to maintain the process as per the defined process parameters. The purpose of this best practice is to provide better alternative s

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.2.1 Translate customer needs into product requirements
3.2.4 Develop design plans
3.2.6 Review and improve design process
3.4.1 Design product/process/service enhancements
15.6.3 Design of products, services or processes
15.6.5 Purchasing/supplier & partner (lenders/regulators)