HDFC Bank – India – International Best Practice Competition – 2017 (HDFC Bank’s Digital Innovation Practice – IISS Model)

HDFC Bank’s Digital Innovation Practice – IISS Model There was a time when cost leadership and service leadership offered a differentiation. However, today the only way to maintain sustainable leadership is experiential leadership through customer driven innovation. Digital transformation unit was established to identify and implement cutting edge global & industry digital practices. The unit created an innovation focused strategy called the IISS Model along with a 5E methodolog