Rebranding and Repositioning Vocational and Technical Education
ITE provides Vocational & Technical Education (VTE) to youths who have completed secondary schooling. In Singapore, there is strong bias for academic education and keeping VTE as top-of-mind option among opinion leaders is critical in ensuring that VTE is seen as an attractive and viable option. With ITE’s mandate of taking in 25% of the annual school cohort, or about 13,000 students annually, failure to do so will have significa