We Listen and Learn from the VOCs so as to Share the Joy of Eating to the World JFC’s Best Practice entry is a holistic & structured management process of capturing Voice of the Customers (VOCs) globally. We use customer feedback to promote a culture of excellence that is key in achieving our vision of becoming one of the top 5 restaurant companies in the world. There are two major IT platforms, namely, One Customer Care (SAP-CRM) and In-store Customer Survey (OMR-based & Online CSS), that ha

BPIR Categories

1.1.5 Conduct customer surveys
1.1.7 Review customer listening & learning methods
1.3.2 Determine & provide customer contact mechanisms

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