Max Bupa Health Insurance company – India – International Best Practice Competition – 2017 (Walk For Health)

Walk For Health Max Bupa started its business operations as a specialist health insurer in 2010. The market was cluttered with over 30 insurance companies, including established health insurers like Star Health and Apollo Munich. The key challenges plaguing the industry were–low involvement category, poor perception and penetration, due to lack of trust among customers and low differentiation amongst the various players. Moreover, Health Insurance was perceived as just another financial produ