Since 2015, the government announced to sloganize the year 2015 as the "Innovation Year" and implement a festival week of innovation activities all over UAE. The management of SCA has grasped the opportunity to assign a CEO for Innovation and initiated a permanent “Innovation & services development committee” which is formed to perform as a vehicle to enrich the organization's innovation culture and increase the awareness/ concept of innovation and creativity. Every year the management approves the activities plan for UAE Innovation month. A variety of activities are conducted through workshops and site visits, to ensure spreading the innovation culture not only to the employee but also to the strategic partners and customers.

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
3.2.3 Develop&integrate technology/innovation into concept
3.2.5 Involve stakeholders in innovation & product/service development
14.3.6 Provide ideas management & innovation processes
15.6.13 Innovation, technology & flexibility

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