Yes Bank – India – International Best Practice Competition (Customer Engagement through Social Media) – 2014

Customer Engagement through Social Media The social media practice is both operational and managerial in nature. In line with its vision of adopting new age practices in all aspects including communication, YES BANK has embraced social media to engage its customers – current and potential. At YES BANK, we have recognized the increasing power of the social networking platforms and, hence, we have focused on creating and constantly strengthening our presence in Social Media. Our customer today