Best Practice Certification

The purpose of the IBPC Best Practice Certification Scheme is to assist, encourage and recognize individuals, teams and organisations that are striving for excellence in their work. The scheme provides a mechanism by which organisations share and learn certified best practices from around the world. Practices that are graded 4-Star ★ ★ ★ ★  and above are considered a best practice with 7-Stars ★ ★ ★ ★ ★ ★ ★ indicating world-class.

Organisations can be assessed through this scheme in two ways:

  • Enter the International Best Practice Competition (IBPC) at – held once a year. Applicants need to submit a 5-page entry form, deliver an 8-minute pre-recorded presentation and participate in a 10-minute Q&A meeting with the judges. In addition to practices being awarded a Star-Rating, overall winners of the competition are selected.  


  • Directly apply for IBPC Best Practice Certification – available all year round.  This process, as it is run outside of the competition and not defined by strict timelines, allows for a more comprehensive assessment of your best practice with greater feedback provided by the judges. Applicants submit a 10-page entry form and deliver an 8-minute pre-recorded presentation but this time the Q&A meeting with the judges is extended to up-to 40 minutes and you may provide additional information to support your best practice. In addition, the Centre for Organisational Excellence (COER) will actively help you to improve your written entry and pre-recorded presentation so that it is ready for the judges evaluation. Practices are awarded a Star-Rating. 


Application Form

To have a best practice certified, please complete the IBPC-Best-Practice-Certification-Application-Form


Certification Fee – US$4,825 for each practice assessed.

Best Practice Certification Process


  • To help you to identify what you do well and thus enable individuals and teams to obtain recognition for their outstanding work.
  • To create new levels of motivation and enthusiasm by encouraging staff to question work practices and whether they are at a best practice level.
  • To obtain feedback on how your organisation’s practices can be improved and sustained.
  • To develop a unified forward-thinking culture that has certified best practices for all key business processes.
  • To enable you to submit many practices from within your organisation for assessment by independent experts.
  • Certifying your best practices will strengthen your award submissions for Business Excellence Awards and other awards.
  • Certifying your best practices and knowing your Star-Rating and acting on the certification feedback will enable you to improve your Star-Rating prior to participating in the International Best Practice Competition.
  • To enable your organisation to become a potential winner of the International Best Practice Competition’sPioneer in Excellence Prize – awarded to organisation(s) that have had the most best practices assessed at 4-Stars, 5-Stars and 6-Stars and above within a one year period.
  • Promotion of your best practice on the Best Practice Improvement Resource ( and in social media to a global audience.

IBPC Best Practice Certification Levels

  • International Best Practice (Role Model, World-Class, Wow!) (7 Stars, ★ ★ ★ ★ ★ ★ ★)
  • International Best Practice (Outstanding) (6 Stars, ★ ★ ★ ★ ★ ★)
  • International Best Practice (Excellence) (5 Stars, ★ ★ ★ ★ ★)
  • Local Best Practice (Excellence) (4 Stars, ★ ★ ★ ★)
  • Competence (Professional) (3 Stars, ★ ★ ★)
  • Progressing (Minor Deficiencies) (2 Star, ★ ★)
  • Deficient (Major Deficiencies) (1 Star, ★)

Certification Period

The Star-Rating awarded to a practice is valid for three years.

Assessment of Star-Rating

The Expert Panel’s assessment of a practice’s Star-Rating is final. If the applicant is unhappy with the Star-Rating given, the applicant is encouraged to act on the feedback provided and re-apply when ready. There is no restriction on the number of times an application for a practice may be submitted. However, a fee needs to be paid for each application.

Validity of the Best Practice Certification Scheme

The IBPC Best Practice Certification Scheme provides a simple, low-cost, and effective approach for identifying and sharing best practices. Its purpose is to encourage greater collaboration and learning between organisations globally and support individuals, teams, and organisations in improving their practices. The certification scheme is trust based following the principles of the Benchmarking Code of Conduct. It is expected that applicants provide accurate data and information as the process does not allow for rigorous investigative work to validate the data/information provided by the applicant. The Expert Panel assessing the applications specialize in the identification of best practices and have extensive benchmarking experience, providing confidence in the reliability of the assessment. We endeavour to select experts that are familiar with the practice being evaluated.

After the applications are assessed and a Star-Rating awarded, applicants will have their best practice showcased (in video and written format) on the This will enable organisations to share and learn best practices from each other. You are encouraged to contact the individuals and organisations that have best practices to do your own investigative work on the value of the practice and whether it could be adapted to your own organisation. At the same time, we encourage you to share your own best practices with them – this is what benchmarking is all about – mutual learning.

Developers and Managers of the IBPC Best Practice Certification Scheme

The Centre for Organisational Excellence Research (COER) founded the scheme for the International Best Practice Competition (IBPC) and have now made it available outside of the competition due to demand.  COER are also the developers of the and TRADE Best Practice Benchmarking Methodology.

Guidelines for Pre-Recorded Presentation

  1. Practice your presentation to ensure it lasts no longer than 8 minutes.
  2. The following is a recommended outline for a Best Practice Certification presentation:
  • Slide No.1 – Name of best practice, organization, country & name of presenter(s), position(s)
  • Slide No.2 – Overview of the organization e.g. size, location, products and service
  • Slide No.3 – What exactly is the best practice?  Describe your best practice in one sentence Describe the best practice clearly so that the scope/boundaries of the practice is clear (therefore what is included as part of the practice and what is excluded?).
  • Slide No.4 – Level of deployment
  • Slides No.5 – Level of innovation
  • Slide No.6 – Results achieved
  • Slide No.7 – Evidence it is a best practice (use of benchmarking/comparison of results/peer reviewed)
  • Slide No.8 – Review/next steps planned
  1. In terms of the number of slides the above is a guideline.  Your main consideration is to stick within the time-line. The majority of your time should be spent on Level of deployment, Level of innovation, Results achieved, Evidence and Review as it is these areas that are assessed. However, prior to this, you need to explain clearly what is your best practice. Slides 1 and 2 should be brief – do not dwell on these.
  2. Include photographs or videos in your presentation. Pictures are worth a thousand words.
  3. During your presentation, talk clearly and smoothly. Clarity is of the essence.
  4. Rehearse well even if you are an experienced presenter. Your audience is sophisticated, thus, reading from slides during a presentation is deemed unprofessional.
  5. More than one person can deliver the presentation.
  6. Send your final pre-recorded presentation to  using or a google share folder. All pre-recorded files should be in MP4 format.
  7. For pre-recorded presentations it is recommended that your  presentation  shows  your  slides and includes a small image of the presenter to give a human touch to the presentation. Most on-line meeting software such as Zoom offers this capability. Refer to the image shown as a good example.
  8. Embed any videos in your pre-recorded presentation


IBPC Best Practice Certification Criteria


  • Clarity of the Best Practice – What is the best practice? Is the scope/boundary of the practice clear (therefore what is included as part of the practice and what is excluded)? Has the context of the been explained, therefore the challenge or opportunity the best practice is addressing?
  • Level of deployment – When was the practice designed and implemented? How was it designed and implemented? Is the practice used throughout the whole organization or just one part of the organization? Has it been deployed in all targeted areas? How well is it understood and applied by relevant personnel?  How many staff and/or customers or suppliers does it affect?
  • Innovation – What is innovative about the practice? Does the practice indicate a breakthrough in how the processes, products or services were designed, implemented, operated, or sustained? Is it a new practice, is it a practice that was gradually improved over time, or is it an idea or practice that was adapted from another organisation?
  • Best Practice performance (Results) – Are results shown indicating performance before and after the introduction/improvement of the practice? Are both non-financial benefits (e.g., increased motivation or satisfaction, reduced staff turnover, greater productivity, less complaints) and financial benefits (e.g., $ saved, % increase in revenue) reported?  Are the results directly related to the best practice (cause/effect)? Has trend data been shown that indicates improvement since the practice was implemented?
  • Best Practice evidence – Has the practice been validated as a ‘good/best’ practice? For example, was it adapted from another organization through benchmarking or has the practice and its performance been compared against benchmarks/industry norms? Has the practice received any recognition or award or been praised during external audit feedback or have customers/suppliers given favourable feedback on the practice in comparison to the practices of other organisations?
  • Review/next steps planned – How will the practice be sustained or evolve as necessary? Do they have a system for regularly reviewing the practice and its performance? What lessons have been learnt from implementing the practice? What future improvements are planned?