A stakeholder is an individual or a group that holds a stake or, in other words, an interest in an organisation’s activities. Stakeholders can come from almost every area in which an organisation exists and operates: they can, for example, be employees, suppliers or customers; consumers, unions or legislators; banks, competitors or shareholders. Engaging and communicating with stakeholders is a fundamental ‘must’ for every organisation. Engagement goes beyond a simple exchange of information. Engagement involves listening, learning and collaborating with those who have a legitimate interest in an organisation’s activities, products and services. It is the process through which leaders (from CEOs to managers to team leaders) involve those people who may be affected by the decisions an organisation makes or might influence the implementation of the decisions. Stakeholder communication refers to all forms of communication-formal and informal-that leaders convey to the organisation’s stakeholders. Organisational communication can be considered a subset of the deeper role of stakeholder engagement, in which leaders play a critical role.
In This Report:
- What does ‘engagement and communication with stakeholders’ mean?
- Which organisations have received recognition for engagement and communication with their stakeholders?
- How have organisations reached high levels of success through engagement and communication with their stakeholders?
- What research has been undertaken into engagement and communication with stakeholders?
- What tools and methods are used to achieve high levels of success in engaging and communicating with stakeholders?
- How can engagement and communication with stakeholders be measured?
- What do business leaders say about engagement and communication with stakeholders?
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