The subdivision of a market into discrete customer groups whose members share similar characteristics.

BPIR Categories

1.3.1 Build customer relationships
1.3.3 Review customer relationship approach
13.1 Develop and manage supplier/customer partnerships
15.2.2 Customer retention/referral/relationship building
15.3.2 Market (business growth/new markets entered)
2.2.2 Select relevant markets
4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy
8.2.3 Leadership relationships with customers

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