A survey designed to obtain customer feedback on satisfaction with an organisation's products and/or services.

BPIR Categories

1.1.1 Customer performance/satisfaction measurement
1.1.3 Design customer surveys
1.1.4 Conduct customer interviews/focus groups
1.1.5 Conduct customer surveys
1.1.6 Analyse customer data
1.1.7 Review customer listening & learning methods
15.2.1 Customer satisfaction, accolades, awards

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