In its broadest sense, the term “design thinking” describes creative thinking in action.

BPIR Categories

15.6.3 Design of products, services or processes
3.1.1 Establish a design process
3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept
3.2.4 Develop design plans
3.2.5 Involve stakeholders in innovation & product/service development
3.2.6 Review and improve design process
3.4.1 Design product/process/service enhancements

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