BPIR Categories
1.1.1 Customer performance/satisfaction measurement1.1.6 Analyse customer data
1.2.3 Identify new innovations that meet customer needs
1.3.1 Build customer relationships
1.3.2 Determine & provide customer contact mechanisms
1.3.3 Review customer relationship approach
15.2.1 Customer satisfaction, accolades, awards
15.2.2 Customer retention/referral/relationship building
2.1.4 Assess new technology innovations
2.1.5 Understand demographics
2.1.6 Identify social & cultural changes
3.2.1 Translate customer needs into product requirements
4.1.2 Manage advertising & promotional activities