The term “social media” refers to forms of electronic communication through which users create online communities or networks to share information, ideas, personal messages, and other content.

BPIR Categories

13.7 Develop community relations
15.3.2 Market (business growth/new markets entered)
15.6.4 Market, selling & invoicing processes
4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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