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Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes |
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Page 24 of 71
2.15 #WhatsYourGoal Campaign
Source: Black Hawks TV, United States (date of information: 2016)
Link (video): Blackhawks #WhatsYourGoal: Emilie and Ben
Application/Key learning points: The Chicago Blackhawks are a professional ice hockey team based in Chicago, Illinois. A relatively simple idea, gathering personal goals from team members and fans, led to great social media results. The team asked each of their players, from their stars all the way to their brand-new recruits, to share their goals. They also worked with fans to collect their goals. The #WhatsYourGoal campaign won 2015 and 2016 Golden Matrix Awards for best promotional video from the Information Display Entertainment Association. The success factors for awareness and promotional campaigns, as well as the eventual positive results, are depicted in the video. The underlying campaign theme is to bring awareness about the power of goals by exploring shared emotions and communication, leading to its widespread content engagement and social media success. The essence of the above campaign can be applied for diabetes awareness and promotion.
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