Application/Key learning points: The Kingdom of Saudi Arabia’s Ministry of Health (MOH) won “The Creative Floor Healthcare Award 2017” for its Diabetes Awareness Campaign, implemented in November 2016 under the theme “Hold it in Check”. This award honours the world’s best people and creative work in the health and wellness film category. The MOH campaign targeted people with unhealthy life styles, diabetic patients and their families by creating a provocative character and engaging the target audiences. 80 per cent of survey respondents were convinced that exercising should be included in their daily routine. The best practices and campaign strategies used here might provide excellent benchmarking opportunities.
Remember to login here if you are a BPIR member to access all the content within this report. Many articles/links are for BPIR members only. If you are not a member please consider joining to support our monthly publication of best practice reports and have them delivered to your inbox. BPIR membership includes access to all our best practice databases.
Download the pdf version or continue reading this report in html by clicking "Next" below or use the links in the Article Index.