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Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes
Article Index
Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes
1.1 Health and Cost Burden
1.2 About Diabetes
1.3 ADA Standards of Medical Care in Diabetes
1.4 Facts on Diet and Physical Activity
1.5 Health Conditions and Treatments
1.7 World Diabetes Day 2017
1.8 Type 2 Diabetes Is a Processed Food Disease
1.9 Type 2 Diabetes: Science Media and Communication Project
2.1 The Lyfebulb-Novo Nordisk Innovation Awards
2.2 UK Inspire Award Winners 2017
2.3 Saudi Health Ministry Wins Global Award for Diabetes Awareness Campaign
2.4 IDF Europe Prizes 2016 - Mobilising for Diabetes
2.5 Quality in Care (QiC) Diabetes Awards
2.6 The Kellion Award, 2017
2.7 Employee Health Management System Wins Best Practice Competition
2.8 Max Bupa Walk for Health, India: Best Healthcare Campaign of the Year
2.9 The Global Awards Announces 2017 Award Winners
2.10 Diabetes Canada Celebrates Experts and Advocacy
2.11 Diabetes Service Takes First Place Award
2.12 Heart Failure Therapy Awareness Program Honoured as Best Health Campaign
2.13 Dubai Health Authority (DHA) Diabetes Benchmarking Project Achieves 7 Stars
2.14 Australian Marketing Institute Awards for Marketing Excellence
2.15 #WhatsYourGoal Campaign
3.1 The Blueprint for Change Programme: Case Studies on Diabetes Care
3.2 Benefits of Taxing Sugar-Sweetened Beverages
3.3 Qatar Diabetes Association (QDA) Hosts Campaign for Diabetes Screening
3.4 WHO Best Buys and Other Recommended Interventions
3.5 Unexpected Animal Videos Encourage Americans to Learn Prediabetes Risk
3.6 Policies to Prevent Obesity and Diabetes in the Eastern Mediterranean Region
3.7 Scaling Up Digital Health - Be Healthy, Be Mobile
3.8 About Toronto Diabetes Care Connect
3.9 Raising Social Awareness: Top Instagram Hashtag Campaigns 2016
3.10 Integration of NCD Initiative within Primary Health Care Services
3.11 Improving the Quality of Life of People with Diabetes
3.12 Meeting WHO NCD Targets
3.13 National Diabetes Prevention Program
3.14 A Healthier America
3.15 Join the Fight
3.16 Cayman Islands Diabetes Association
3.17 PRESTO: Promoting Cycling for Everyone as a Daily Transport Mode
3.18 #YesMamm Breast Cancer Awareness Campaign
3.19 Reebok: Subway Pump Battle
3.20 Cost-Effective Strategies for NCDs
4.1 Research Sharing at the IDF Annual Congress
4.2 Juvenile Diabetes Research Foundation Australia
4.3 The Australian Centre for Behavioural Research in Diabetes
4.5 Long-Term Sustainability of Diabetes Prevention Approaches
4.6 Diabetes Canada
4.7 BioMed Central Health Services Research
4.8 London School of Economics and Political Science
4.9 Diabetes UK
4.10 WHO Global Report on Diabetes
4.11 The Cost of Diabetes
5.1 Spains Cruces University Hospital Develops Award-Winning Poster
5.2 Supporting Other Patients with Diabetes May Be Way of Helping Yourself
5.3 Modification of the Diabetes Prevention Program Lifestyle Change Program
5.4 WHO Tools to Prevent and Control Noncommunicable Diseases
5.5 Critical Components for Public Awareness Campaigns
5.6 Creating Public Awareness Campaigns
5.7 Key Features of Successful Awareness-Raising Campaigns
5.8 Spoken Minds: Poetry Enhances Wellbeing
5.9 Social Prescribing and The Wellbeing Project
5.10 The Social Value of Social Prescribing
6.1 Global Monitoring Framework on NCDs
6.2 How to Measure Brand Awareness
6.3 Measuring Success in Obesity Prevention in Switzerland
6.4 Measuring Awareness and Marketing Campaigns
6.5 Evaluating the Impact of Your Campaign
6.6 How Do You Measure the Results of Online Advertising?
7. What do business leaders say about employee recognition?

2.8 Max Bupa Walk for Health, India: Best Healthcare Campaign of the Year

Source: BPIR.com, New Zealand (date of information: 2017)
Link (video): Walk for Health, Max Bupa Health Insurance Company
Link: 5th International Best Practice Competition, 2017

Application/Key learning points: The Max Bupa Walk for Health was a qualifier at the International Best Practice Competition, 2017, and has received numerous awards, including the “Best Healthcare Campaign of the Year” by India Healthcare Leadership Awards in 2014. Max Bupa is a specialist health insurer and wanted to proactively initiate health-related conversations with its customers and the public at large to grow brand awareness. This initiative starts from the premise that natural forms of exercise such as walking can help prevent diabetes mellitus. The company rolled out its first-of-a-kind, health initiative, the Max Bupa Walk for Health, in 2012. The core theme was “Walk India Walk”, which reinforced the message of prioritising “health before health insurance” to a wider audience. The company promotes walking as a fun, family activity and an easy way to good health by encouraging people to choose their own reason to walk (i.e. walk to bond, walk for fun, walk for recovery or walk to work).

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