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Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes |
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Page 17 of 71
2.8 Max Bupa Walk for Health, India: Best Healthcare Campaign of the Year
Source: BPIR.com, New Zealand (date of information: 2017)
Link (video): Walk for Health, Max Bupa Health Insurance Company
Link: 5th International Best Practice Competition, 2017
Application/Key learning points: The Max Bupa Walk for Health was a qualifier at the International Best Practice Competition, 2017, and has received numerous awards, including the “Best Healthcare Campaign of the Year” by India Healthcare Leadership Awards in 2014. Max Bupa is a specialist health insurer and wanted to proactively initiate health-related conversations with its customers and the public at large to grow brand awareness. This initiative starts from the premise that natural forms of exercise such as walking can help prevent diabetes mellitus. The company rolled out its first-of-a-kind, health initiative, the Max Bupa Walk for Health, in 2012. The core theme was “Walk India Walk”, which reinforced the message of prioritising “health before health insurance” to a wider audience. The company promotes walking as a fun, family activity and an easy way to good health by encouraging people to choose their own reason to walk (i.e. walk to bond, walk for fun, walk for recovery or walk to work).
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