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Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes |
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Page 18 of 71
2.9 The Global Awards Announces 2017 Award Winners
Sources: The Global Awards, United States (date of information: 2017)
Link: New York Festivals - Global Awards
Link: McCann Health Makes History Winning Top 3 Network Of The Year Awards In 2017
Application/Key learning points: Now in their 23rd year, the Global Awards are the world’s most coveted healthcare and wellness advertising awards. Their mission is to lift the perception of creativity above clever headlines and smart design. They reach healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical, healthcare and wellness products and services. The following links provide opportunities that can be explored for disseminating the message of diabetes prevention and management.
Link (video): The Blue Dot McCann Health was a finalist at the Global Awards 2017 for “The Blue Dot” advertising campaign for the United Diabetes Forum, India. It was an educational awareness campaign in the “Advertising to the Consumer/Patient” category. The video aimed to create and spread the message of diabetes- friendly foods, encourage diabetics to opt for and identify the blue dot, just like brown and green dots that help distinguish non-vegetarian and vegetarian foods. The Blue Dot comes as a simple solution to the problem of what to eat and what not to eat.
Link (video): McCann Health India: “The Immunity Charm” McCann Health India earned both the Best of Show and Grand Global awards for its entry “The Immunity Charm” for Afghanistan’s Ministry of Public Health. “Every year nearly 20 million children do not receive the vaccines they require to protect them from preventable diseases. The Immunity Charm will help mothers and doctors be sure that every child gets the vaccines they need,” said Daniel Carucci and Harshit Jain, co-creators of The Immunity Charm. The ingenious campaign provides an immunisation history of a child worn by the child. Borrowed from the Afghan tradition of talismanic bracelets worn by infants, the bracelet employs various beads each representing a vaccine: red for polio, yellow for hepatitis B, etc., and provides a safeguard against lost records. Lessons can be learnt from this example for diabetes campaigns
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