Application/Key learning points: In a survey, 74 per cent of Korean office workers admitted to a lack of exercise, yet remained inactive. Following this finding, the well-known sports brand Reebok came up with a way to encourage commuters to work out while waiting for the subway, and to inspire them to move. An innovative version of the idea can be replicated, with the core messages of promoting a healthy lifestyle and sharing the knowledge of the correlation of diabetes and lack of exercise.
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