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Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes
Article Index
Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes
1.1 Health and Cost Burden
1.2 About Diabetes
1.3 ADA Standards of Medical Care in Diabetes
1.4 Facts on Diet and Physical Activity
1.5 Health Conditions and Treatments
1.7 World Diabetes Day 2017
1.8 Type 2 Diabetes Is a Processed Food Disease
1.9 Type 2 Diabetes: Science Media and Communication Project
2.1 The Lyfebulb-Novo Nordisk Innovation Awards
2.2 UK Inspire Award Winners 2017
2.3 Saudi Health Ministry Wins Global Award for Diabetes Awareness Campaign
2.4 IDF Europe Prizes 2016 - Mobilising for Diabetes
2.5 Quality in Care (QiC) Diabetes Awards
2.6 The Kellion Award, 2017
2.7 Employee Health Management System Wins Best Practice Competition
2.8 Max Bupa Walk for Health, India: Best Healthcare Campaign of the Year
2.9 The Global Awards Announces 2017 Award Winners
2.10 Diabetes Canada Celebrates Experts and Advocacy
2.11 Diabetes Service Takes First Place Award
2.12 Heart Failure Therapy Awareness Program Honoured as Best Health Campaign
2.13 Dubai Health Authority (DHA) Diabetes Benchmarking Project Achieves 7 Stars
2.14 Australian Marketing Institute Awards for Marketing Excellence
2.15 #WhatsYourGoal Campaign
3.1 The Blueprint for Change Programme: Case Studies on Diabetes Care
3.2 Benefits of Taxing Sugar-Sweetened Beverages
3.3 Qatar Diabetes Association (QDA) Hosts Campaign for Diabetes Screening
3.4 WHO Best Buys and Other Recommended Interventions
3.5 Unexpected Animal Videos Encourage Americans to Learn Prediabetes Risk
3.6 Policies to Prevent Obesity and Diabetes in the Eastern Mediterranean Region
3.7 Scaling Up Digital Health - Be Healthy, Be Mobile
3.8 About Toronto Diabetes Care Connect
3.9 Raising Social Awareness: Top Instagram Hashtag Campaigns 2016
3.10 Integration of NCD Initiative within Primary Health Care Services
3.11 Improving the Quality of Life of People with Diabetes
3.12 Meeting WHO NCD Targets
3.13 National Diabetes Prevention Program
3.14 A Healthier America
3.15 Join the Fight
3.16 Cayman Islands Diabetes Association
3.17 PRESTO: Promoting Cycling for Everyone as a Daily Transport Mode
3.18 #YesMamm Breast Cancer Awareness Campaign
3.19 Reebok: Subway Pump Battle
3.20 Cost-Effective Strategies for NCDs
4.1 Research Sharing at the IDF Annual Congress
4.2 Juvenile Diabetes Research Foundation Australia
4.3 The Australian Centre for Behavioural Research in Diabetes
4.5 Long-Term Sustainability of Diabetes Prevention Approaches
4.6 Diabetes Canada
4.7 BioMed Central Health Services Research
4.8 London School of Economics and Political Science
4.9 Diabetes UK
4.10 WHO Global Report on Diabetes
4.11 The Cost of Diabetes
5.1 Spains Cruces University Hospital Develops Award-Winning Poster
5.2 Supporting Other Patients with Diabetes May Be Way of Helping Yourself
5.3 Modification of the Diabetes Prevention Program Lifestyle Change Program
5.4 WHO Tools to Prevent and Control Noncommunicable Diseases
5.5 Critical Components for Public Awareness Campaigns
5.6 Creating Public Awareness Campaigns
5.7 Key Features of Successful Awareness-Raising Campaigns
5.8 Spoken Minds: Poetry Enhances Wellbeing
5.9 Social Prescribing and The Wellbeing Project
5.10 The Social Value of Social Prescribing
6.1 Global Monitoring Framework on NCDs
6.2 How to Measure Brand Awareness
6.3 Measuring Success in Obesity Prevention in Switzerland
6.4 Measuring Awareness and Marketing Campaigns
6.5 Evaluating the Impact of Your Campaign
6.6 How Do You Measure the Results of Online Advertising?
7. What do business leaders say about employee recognition?

3.5 Unexpected Animal Videos Encourage Americans to Learn Prediabetes Risk

Sources: Centers for Disease Control and Prevention (CDC) & Ad Council United States (date of information: 2017)
Link (PDF): New Prediabetes Awareness Campaign Features Unexpected Animal Videos
Link (video): Risk Test Puppies: Type 2 Diabetes Prevention
Link (video): Risk Test Baby Goats: Type 2 Diabetes Prevention
Link (images): CDC Prediabetes Infographic 1, CDC Prediabetes Infographic 2
Link (video): Resources for Health Care Providers: Prevent Diabetes STAT

Application/Key learning points: CDC, in partnership with ADA, AMA, and the Ad Council, aimed a public service health campaign to reduce the incidence of Type 2 diabetes, and raise awareness of prediabetes. The campaign is an excellent example of how diabetes awareness campaigns can be designed and executed for maximum reach. The campaign encourages viewers to take a one-minute prediabetes risk test to know if they are at risk, and to discover how they can decrease their risk of developing Type 2 diabetes. The videos feature “unexpected animals” or animals doing unexpected things, i.e. hedgehogs at a pool party, baby goats at a barn disco party, or puppies at play. These videos aim to motivate people to speak to their doctors and go to DoIHavePrediabetes.org for additional resources. The One-Minute Pre-Diabetes Risk Test is easy, entertaining, engaging, and effective. It is available in English, Spanish and Chinese (PDFs). The campaign is a potential benchmarking partner as it can create a great connection with the public.

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