Building a Healthy Society and Workforce: Awareness and Prevention of Diabetes |
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3.5 Unexpected Animal Videos Encourage Americans to Learn Prediabetes Risk
Sources: Centers for Disease Control and Prevention (CDC) & Ad Council United States (date of information: 2017)
Link (PDF): New Prediabetes Awareness Campaign Features Unexpected Animal Videos
Link (video): Risk Test Puppies: Type 2 Diabetes Prevention
Link (video): Risk Test Baby Goats: Type 2 Diabetes Prevention
Link (images): CDC Prediabetes Infographic 1, CDC Prediabetes Infographic 2
Link (video): Resources for Health Care Providers: Prevent Diabetes STAT
Application/Key learning points: CDC, in partnership with ADA, AMA, and the Ad Council, aimed a public service health campaign to reduce the incidence of Type 2 diabetes, and raise awareness of prediabetes. The campaign is an excellent example of how diabetes awareness campaigns can be designed and executed for maximum reach. The campaign encourages viewers to take a one-minute prediabetes risk test to know if they are at risk, and to discover how they can decrease their risk of developing Type 2 diabetes. The videos feature “unexpected animals” or animals doing unexpected things, i.e. hedgehogs at a pool party, baby goats at a barn disco party, or puppies at play. These videos aim to motivate people to speak to their doctors and go to DoIHavePrediabetes.org for additional resources. The One-Minute Pre-Diabetes Risk Test is easy, entertaining, engaging, and effective. It is available in English, Spanish and Chinese (PDFs). The campaign is a potential benchmarking partner as it can create a great connection with the public.
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