Application/Key learning points: The “Be He@lthy, Be Mobile” initiative by WHO and the International Telecommunications Union (ITU) aims to standardise the design and deployment of “mHealth” programs based on best practices. This is done by developing global handbooks containing technical and operational guidance on how to create mHealth services for specific diseases or behaviours. It then helps countries tailor the content for use in a local setting, launch the service, and evaluate the results.
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