Application/Key learning points: Meltwater was the first to introduce digital media monitoring, and is the first to apply AI-driven media intelligence. The “PR Hashtag Takeaways” at the end of the blog make for interesting reading. Hashtags are an easy way of sharing messages and promoting campaigns. Some important health-related hashtags include #stopdiabetes (number 3 in the list); #breastcancer (number 4); #hearthealth (number 5); and #biketoworkday (number 2).
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