To help improve education on Alzheimer’s disease, Area 23, a US full-service healthcare agency, developed “The Hardest Crossword”. The project consisted of a series of crossword puzzles, based on the questions that individuals living with Alzheimer’s have lost the ability to answer because of the disease. The project was done in partnership with the crossword editors for The New York Times and USA Today. The clues were based on real testimonials, shared by family members who had agreed t...

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13.5 Develop public relations program

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