To help improve education on Alzheimer’s disease, Area 23, a US full-service healthcare agency, developed “The Hardest Crossword”. The project consisted of a series of crossword puzzles, based on the questions that individuals living with Alzheimer’s have lost the ability to answer because of the disease. The project was done in partnership with the crossword…

BPIR Categories

13.5 Develop public relations program

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.