Balanced Scorecard (BSC) drives value

To drive value, Crown Castle International (CCI), a US independent owner and operator of shared wireless infrastructures, implemented a BSC programme based on the 25 BSC best practice elements embodied in the BSC Hall of Fame programme in its Great Lakes Area (GLA) operation in 2001. To link strategy and financial, customer, and operations results, the correlation between the operational and customer measures was identified, and a cross functional Steering Committee evaluated and refined measure...

BPIR Categories

14.1.1 Design & deploy performance measurement system
14.3.2 Implement an improvement approach/method/technique