Fortis, one of Central Europe’s largest general banks and insurers, looked for a comprehensive and flexible tool for strategic planning that would cover all of its business units. The company incorporated the Balanced Scorecard into its business model for strategic planning. Results: 1) Management now measures overall performance rather than focusing exclusively on short-term, bottom-line results - with millions of dollars in impact both on the top and cost lines; 2) Managers gained a greater ...

BPIR Categories

14.1.1 Design & deploy performance measurement system
10.4.4 Manage internal information & knowledge sharing
2.1.8 Understand the internal environment/performance
2.4.3 Franchise products and services

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