Custom Research (CRI), Minneapolis, Minnesota won the Malcolm Baldrige Quality Award in 1996: Choosing in 1988 to concentrate its business on high-volume, repeat customers, CRI has reduced the number of clients it serves. In 1995, CRFs clients numbered 67, down from 138 clients in 1988; the number of larger clients during this period increased from…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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