ADAC Laboratories a Silicon Valley-based (Milpitas, California) maker of high-technology healthcare products won the Malcolm Baldrige Quality Award in 1996: ADAC's corporate planning process begins with a thorough, fact-based analysis of customer requirements – today’s requirements and tomorrow’s. Alignment of plans is ensured by cross-functional work sessions....

BPIR Categories

3.2.1 Translate customer needs into product requirements
1.2.5 Predict customer purchasing behaviour

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