Ritz-Carlton Hotel Company LLC, Atlanta, Georgia won the Malcolm Baldrige Quality Award for the second time in 1999: Ritz-Carlton president Horst Schulze reinforces the company’s vision by interacting with each new employee at a new hotel to ensure thorough knowledge and understanding of the Gold Standard, which defines the Ritz-Carlton culture.

BPIR Categories

9.4.4 Develop & manage employee orientation programs
8.2.1 Leaders communicate with employees

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