Ritz-Carlton Hotel Company LLC, Atlanta, Georgia won the Malcolm Baldrige Quality Award for the second time in 1999: The Ritz-Carlton is a leader in communities it serves. The active community support includes a wide range of activities, such as building houses for Habitat for Humanity, underwriting benefits to charities, and volunteering to support schools. Each hotel is empowered to select a set of activities to ensure alignment of the hotel’s culture with unique needs of its specific commu...

BPIR Categories

13.7 Develop community relations

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