STMicroelectronics, Inc. Region Americas, Carrollton, Texas, won the Malcolm Baldrige Quality Award in 1999: In the fast-paced semiconductor industry, missteps in planning and execution quickly translate into competitive disadvantages. At the planning end, ST takes its cues from its customers. It assiduously cultivates long-term relationships that enable it to acquire detailed knowledge of customers’ technology…

BPIR Categories

1.3.1 Build customer relationships
1.2.5 Predict customer purchasing behaviour
2.2.4 Formulate and review business unit strategy

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