STMicroelectronics, Inc. Region Americas, Carrollton, Texas, won the Malcolm Baldrige Quality Award in 1999: In the fast-paced semiconductor industry, missteps in planning and execution quickly translate into competitive disadvantages. At the planning end, ST takes its cues from its customers. It assiduously cultivates long-term relationships that enable it to acquire detailed knowledge of customers’ technology and service requirements....

BPIR Categories

1.3.1 Build customer relationships
1.2.5 Predict customer purchasing behaviour
2.2.4 Formulate and review business unit strategy

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