STMicroelectronics, Inc. Region Americas, Carrollton, Texas, won the Malcolm Baldrige Quality Award in 1999: The company’s nine-step planning process also gathers complementary information on market and technology trends as well as competitor performance. At the operational level, continuous improvement goals are set to meet or exceed “best in class” benchmarks. The corporate Worldwide Standard System, for example, benchmarks key processing parameters at 14 semiconductor-manufacturing pl...

BPIR Categories

2.1.1 Analyse & understand competition
2.1.4 Assess new technology innovations
2.2.4 Formulate and review business unit strategy
14.2.3 Benchmark performance measures against competitors
14.1.3 Set performance targets.

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