STMicroelectronics, Inc. Region Americas, Carrollton, Texas, won the Malcolm Baldrige Quality Award in 1999: Everybody at ST, from top managers to manufacturing teams to customer service personnel, works from the same page—the “top page.” Akin to executive summaries customized to individual audiences, top pages are chief elements of ST’s integrated system for deploying improvement objectives throughout the company. They achieve practical specificity at the operational level, but within...

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