Xerox BP&S won the Malcolm Baldrige Quality Award in 1989: Xerox BP&S carries out analyses on a wide variety of data, gathered with exhaustive collection efforts that include monthly surveys of 55,000 Xerox equipment owners, enabling the company to identify customer requirements....

BPIR Categories

1.1.5 Conduct customer surveys
10.2.2 Acquire & collect information/knowledge (big data)

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