AT&T Consumer Communications Services (CCS), North Andover, Massachussetts, provider of long-distance residential communications services, won the Malcolm Baldrige Quality Award in 1994: By participating on improvement teams, meeting regularly with employees, and communicating through a variety of electronic and written media, executives actively spread and reinforce AT&T CCS's goals and values throughout the widely dispersed organisation....

BPIR Categories

8.2.1 Leaders communicate with employees
2.5.1 Communicate policies & strategies

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