BI, a consulting company based in Minneapolis, Minnesota won the Malcolm Baldrige Quality Award in 1999: BI has identified five corporate objectives that are front-and-center at every decision made by the company: revenue, productivity, customer satisfaction, Associate satisfaction, and added value. Every action at BI must support at least one of these objectives, and all plans, improvement teams, and measures that track progress and quantify the company’s success are tied to these objectives...