BI, a consulting company based in Minneapolis, Minnesota won the Malcolm Baldrige Quality Award in 1999:
Company revenue has grown by a cumulative 47% over the past five years. That success reflects BI’s customer focus, improvement efforts, and the company’s decision to target strategic, large accounts rather than overall market share....
BPIR Categories2.2.2 Select relevant markets
4.1.1 Identify market segments & target customers