In 1956 the Mondragon Corporation, a Spanish federation of worker cooperatives was founded on a vision of cooperative entrepreneurship. The organisation began with a community-run training school followed by a manufacturing operation run by 24 worker members making cooking stoves. The founder then helped establish the equivalent of a credit union that channelled the community's savings into the development of new local businesses. The school, the cooking stove company and the bank were all part ...
BPIR Categories2.2.4 Formulate and review business unit strategy
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers