Base of the Pyramid (BoP) Model propels a social movement

In 1956 the Mondragon Corporation, a Spanish federation of worker cooperatives was founded on a vision of cooperative entrepreneurship. The organisation began with a community-run training school followed by a manufacturing operation run by 24 worker members making cooking stoves. The founder then helped establish the equivalent of a credit union that channelled the community's…

BPIR Categories

2.2.4 Formulate and review business unit strategy
4.1.4 Develop & implement marketing strategy
4.1.1 Identify market segments & target customers