Faced with a 6% decline in sales for 2001-2002, the Samsonite Corporation, a US luggage manufacturer, undertook an industry benchmarking effort that revealed the company had poor cost positions in manufacturing, warehousing and other variable costs, and selling, general, and administrative (SG&A) expenses. The benchmarking data identified where and how to cut costs and where…

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14.2.3 Benchmark performance measures against competitors
2.1.1 Analyse & understand competition

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