Brainstorming combined with website facilitates creativity and innovation

To capture the innovation and creativity of employees, Bayer Material Science, a US based producer of polymers and high-performance plastics, launched their Idea Central portal, “Idea Works” in 2003 to manage brainstorming events. To set up an event 10-15 participants attend with laptops or by remote connection to the Web site. A live presentation is given and the specific topic brainstormed. Ideas were entered directly into the event portal to stimulate discussions and build on ideas. The h...

BPIR Categories

14.3.2 Implement an improvement approach/method/technique
8.2.2 Create an environment for empowerment/innovation