Daimler Chrysler creates small teams called ‘outposts’ to gather information for new trends and products. The company uses the Internet to stimulate and manage innovation then to send the most valuable new ideas to the people who quickly turn them into products. For example, a Silicon Valley outpost is carrying out consumer research on electric…

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
2.1.1 Analyse & understand competition
2.1.9 Assessment of the internal/external environment

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