To fully align its internal and external brands and to attract top tech talent, the Infocomm Development Authority of Singapore (IDA), the national infocomm planner, launched a campaign to change the public perception of its role as purely a regulatory one. The programme invited potential hires to “Join us in building the world’s first smart nation.” IDA created tiered campaigns on LinkedIn, and became one of Singapore’s first adopters of Glassdoor, a website where employees and former e...

BPIR Categories

4.1.4 Develop & implement marketing strategy
9.3.3 Recruit, select & hire employees

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