Mid-America Transplant Services (MTS), a US non-profit organ procurement organisation and winner of the 2015 Baldrige National Quality Award, leveraged its brand to acquire customers and build market share. Data and information gathered through social media helped enhance the brand by raising awareness of donation and transplantation and, MTs’ vision of organs and tissues being always available to those in need. MTS followed industry news sources to identify trending stories or those gaining i...

BPIR Categories

4.1.1 Identify market segments & target customers
1.1.7 Review customer listening & learning methods

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