Select Group Singapore (SGS), a Food & Beverage Group, maintained an official website for each of its 20+brands, from which customers can get information, Including that of the brand story, products, menus, pricing, location and opening times of outlets, as well as contact information should customers have further enquiries Effort was also spent on maintaining up-to-date information on third-party websites such as TripAdvisor and Dianping for Chinatown Food Street. Consumers flocked to these pla...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.4 Develop & implement marketing strategy

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